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There are two extremes in fashion. Either it is so outrageous, extravagant, and sinful to wear or it is cutting edge, healthy and environmentally safe. Fashion is about being creative, dancing with the extremes, and opening the world up to other possibilities. Birki’s shoes in Germany opens up the possibility of being fashionable, healthy, and environmentally correct every time you take a step.
This website wearablegroup.org has a similar philosophy of emphasizing fashion that is wearable. It was inevitable that Birki shoes should get highlighted here since they have the very same thoughts. Birki shoes is a fairly new company that was started in Germany in 1993. Every shoe they build is around the premise of supporting families, health, and the environment which are core values for Germans. Shoes and sandals are anatomically designed to relieve joints and ligaments and support muscles. The shoes improve your feet and legs. Energy saving production along with solar energy is used to mold the natural materials of cork and rubber.The company takes any waste cork and rubber and builds playgrounds for children with it. If that is not enough they create ecological compensation areas around their factories, and every shoe sold gives a dollar to the German Bone Marrow Donor Charity group.
In 2005 the Fun Birki shoe won the New York Red Dot Award for production. Birki has continued this idea of fun with its 2011 line of Muppet shoes with Kermit the Frog, and Fozzie Bear and in its Disney collection of Mickey and Minnie Mouse. What more can you ask for? Multi-tasking fashion for a multi-tasking generation for all family members. Cool!